I have never understood the antipathy and dislike that otherwise rational people have for lifestyle business.

The heart of the issue is this question: what constitutes business success? I guess for some it’s size; others  have other measures. In an age of growing awareness of carbon footprint, in a time when the fastest growing businesses are social enterprises, at a point in the economic cycle when we need to drive entrepreneurs to help solve social issues we need all types of businesses and a virtually all will start in small way and be dictated in shape and plan by the creator.

Business should not be measured by the number of people it employs. Over and over I hear people talk about the size of their organisations. All I hear is the cost of their payroll. Is this just a man thing? Are we really comparing size still as adults? Get over it. In business size doesn’t matter; it’s what it brings to your life.

Reflect on the initial question: what do people have against lifestyle businesses? A lifestyle business is simply one where the owner seeks to make the business successful not only in terms of profitability but also in terms of its ability to make his or her life more successful. It is this intentional inclusion of other measures of success that also define a social enterprise. It is exactly this awareness of the impact on the environment that defines the green enterprise.

I believe that people should build businesses around their passions and around their lives. I believe that some businesses deserve to grow to fully express themselves or contribute to society. But other businesses should remain small and focussed.

I know many people who these days don’t work to create a mammoth business but do work to create lifestyle; me too.

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What types of franchises traditionally are more solid during a recession?

Let’s face it, the mere word “recession” strikes fear into many people, because it implies hardship, job loss, and therefore, loss of income. So, in times of recession, those without jobs, but with the economic means, will seek to replace routine employment with self-employment. This is a common scenario found in each and every economic downturn.

Now franchise consultants, at least those with true knowledge of the industry, will normally always advise in favor of purchasing a franchise opportunity that best fits the buyer, but what if funds are not available; what if that perfect business is in recession’?

Logic dictates that ‘you do what you have to do’, and often that means buying the ‘best buinesss you can afford; that isn’t in a recession and is available’.

Sorry to be so blunt about it, but many entrepreneurs have been born out of hardship and the trouble with most advisers is that most are not in business themselves. What’s the point of going to a bank manager who has a job and asking about a business – he doesn’t know because he has a job! Bit getting financial advice from someone with no money; mind you some people do that too.

The bottom line is this: if a ‘quality’ franchise investment represents a means to create a new found lifestyle, then the option is positive. Those who want that solidity go here.

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A good analogy is how one selects a house to buy.  No one goes to an estate agent and says, “Give me a list of every house you have for sale.”

If you are currently not in business; not used to the cut and thrust of business then I may be able to help by learning your business history if any, business skills and education, business goals, lifestyle ambitions, desired important aspects of the business, liquid capital, income level, Only then is it possible to make an intelligent recommendations. Not guessing,  but rcommendations based on what I am told.

My services cost nothing.  It is a very smart way to get focused.  A great friend of mine; a businessman, once said “it’s not very far from the job side of the chasm to the self-employment side; possibly only a few small steps but the challenge for some people is that the chasm is ten miles deep!”

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• The courage to begin separates dreamers from achievers.
• Your difficulty and the difficulty of everyone who ever desires to achieve anything worthwhile comes in the movement.
• Don’t always be intending to live a new life but never find a time to begin living it.
• Most people fail because they never get started.
• They don’t go they don’t overcome inertia, they don’t begin.
• Begin to free yourself at once by doing all that is possible with the means you have.
• As you proceed in this spirit, the way will open for you to do more. The worst you can do is not to try.

Some people in their own thoughts will never succeed.

2010. “Believe me there’s never been a better time to start a business – never. Once you’ve started to wonder if you could then the next step is what business would it be? That last question is singularly the most important of all. Put you’re business idea’s in the comments below and i’ll come back to you”

“If you have one or two remarkable talents, they may carry you to the top in spite of many shortcomings. So, if you are a wonderful salesman, or a brilliant inventor, or a phenomenal picker of people – it might be enough, even if you are a poor general manager. Entrepreneurs are not typically well-rounded human beings.”

So be it..

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